10 Best Email List Building Plugins for WordPress in 2019 [Updated]

Our top 3 solutions for email list building on WordPress

  • Thrive Leads

    Best for: Overall email marketing
  • Bloom

    Best for: Ease of use
  • GetResponse

    Best for: Powerful tools & features

Did you know that over 80% of the visitors of your website leave and never get back? Well, this is the harsh truth in today's online world when the attention spawns have significantly lowered. People will only return to you if there's something that really caught their attention or if you offered them a resources they can't ignore.

Grabbing their attention and interest the first time and reaching a conversion is basically impossible...however there's a secret weapon that can help you, the email subscribers list.

These are people that caught a sweet taste of what you have to offer and decided they want more. The trick is most people never subscribe to your email list and building a decent, powerful list requires you a huge amount of time and traffic...or does it?

Well, now the email list building process became much easier and faster thanks to automated email building plugins for WordPress.

These plugins will guide you through the process of becoming an email marketing wizard. Here are some features that every powerful email list building plugin should help you achieve.

Help you design attractive subscription / newsletter forms

This is a vital process because without a visible form people won't know where to subscribe or how. Thankfully the plugins in this list contain multiple design templates and formats so that you can build professional looking subscription forms in minutes.

Leverage popups and lightbox forms

Even though most people place their subscription form in the WordPress sidebar / widget area, we recommend you to place those in other relevant areas of your website, places with more chances for a conversion like: the above the fold, after the articles or better, in a popup or lightbox form.

Make sure you never use this method aggressively because it can do more harm than good.

Set triggers for leaving intent

Did you know that you can make a popup appear right before the user's intention to leave? Well, this strategy can not only make the user stay on your website, but with the right sales pitch you can make them subscribe to your newsletter.

Now lets meet the best email marketing and list building plugins for WordPress.

  • Thrive Leads

    Best plugin for: Overall email marketing

    Starting price: $67

    Thrive Leads Plugin

    We are huge fans of Thrive Themes and their products. Either if we talk about their page builder plugin (Thrive Architect) or the Thrive Quiz Builder, their products always focus on improving the conversion rates on your website.

    I really do appreciate this and I honestly believe Thrive Themes does this without holding any secret technique back.

    Their Leads plugin was designed especially to help you build email lists faster than ever.

    The way they do this is using a variety of conversion-optimized templates that can be triggered on multiple user behaviors.

    This can all be modified from their visual subscription form designer. Just pick colors, change any text and customize the buttons and looks of your subscription forms instantly.

    Thrive Leads is also compatible with all popular email marketing solutions like: MailChimp, GetResponse, InfusionSoft, Aweber, Campaign monitor and many others.


    • Build popup lightboxes or slide-in forms
    • Insert subscription forms inside your content, before and after
    • Visual subscription form designer with drag and drop
    • Includes A/B Testing Engine

    check out Thrive Leads

  • Bloom

    Best plugin for: Ease of use

    Starting price: $89 / year for pack

    Bloom email newsletter plugin

    Bloom is the email subscription form builder from Elegant Themes. We love the plugin because it is easy to set up and the interface is very intuitive.

    Besides that, Bloom includes a list of over 100 subscription form templates and the option to customize the forms using CSS.

    Each subscription form can be a popup form, a fly-in, a below post form, inline form, locked content (the content will be available once the person agrees to subscribe) or a classic email optin widget.

    Bloom works with all major email marketing services like (MailChimp, Aweber, GetResponse, SendInBlue etc). All you have to do is to add the API key and log into your account.

    After that, the Bloom plugin will take care of setting up your perfect subscription form.


    • Choose when to trigger the subscription form
    • Over 100 email subscription form templates
    • Design your own optin form template
    • Advanced optin form display settings

    check out Bloom

  • GetResponse

    Best plugin for: Powerful tools & features

    Starting price: $15 / month

    GetResponse is not your average email marketing solution. In fact, the SAAS business offers a complete marketing solution for your website.

    Using GetResponse will get your covered in terms of landing pages, creating forms that really convert and generating autofunnels.

    We find it the best solution for most businesses out there because of their A/B testing solution which is sure to help you choose the right email for successful campaigns.

    On top of that, GetResponse makes it easy for everyone to build attractive email marketing campaigns from their visual drag and drop builder.

    They also include an eCommerce optimization tool which helps you showcase your products in the most appealing way.

    GetResponse is integrated with Stripe, PayPal, Square, BlueSnap and PayU.


    • Powerful popular payment gateways
    • Drive more sales and increase user engagement
    • Helps you build better landing pages
    • Helps you set up marketing automation

    check out GetResponse

  • Convert Pro

    Starting price: $99

    Convert Pro

    Convert Pro is an email marketing solution designed by the guys from Brainstorm Force, the same guys who developed Astra WordPress theme and Ultimate Addons for Beaver Builder and Elementor.

    This a brilliant tool that can do wonders for your email list especially because it comes equipped not only with the best opt-in solutions but also lead generation tools.

    For starters, Convert Pro makes it easy for you to create subscription forms by just dragging and dropping elements on a sheet. From there you add images, add and edit buttons and write a text that really converts.

    What I like most is the competitiveness of these guys. They are so confident about their lead generation tool that they even allow users compare features and prices with Thrive Leads, SumoMe or OptinMonster, all very popular lead generation plugins for WordPress.


    • Lightweight environment that's great for mobile devices
    • Design freedom from the drag and drop visual form builder
    • Trigger lightbox popup on visitor behavior
    • Identify users by their user account
    • A/B testing and test triggers option
    • Adblock detection

    check out Convert Pro

  • Mailster

    Starting price: $59

    Mailster is a CodeCanyon plugin with over 20.000 satisfied customers and an average rating score of 4.68 out of 5 stars.

    It has a solid list of features ranging from the drag and drop email campaign builder to campaign analytics and it does everything using the default WordPress administration interface.

    This makes Mailster a familiar playground from where you can set up email autoresponders, manage subscribers, their lists and even create new email campaigns.

    I love that everything is one place and is as straightforward as possible.


    • Build custom templates
    • Create and send email campaigns right from wp-admin

    check out Mailster

  • Sumo

    Starting price: $39 / month

    Sumo is a well-known email marketing solution that powers nearly a million websites worldwide.

    Their solution is meant to solve some of the most bothering issues an online business can have. These are the "cart abandonment rate" and of course the email list growth.

    As a means to help you improve the optin conversions, Sumo works in sync with some of the most popular email services like: Constact Contact, GetResponse and Aweber and for CRM they work with HubSpot, ActiveCampaign and Drip.

    Among the most popular Sumo users we have Airbnb, Entrepreneur and theChive, all websites that enjoy massive success and conversion rates.


    • Support for WordPress, Shopify and ecommerce platforms
    • Includes list builder and integrations from all popular email marketing solutions

    check out Sumo

  • MailOptin

    Starting price: $79 / year

    MailOptin is a powerful lead generation plugin for WordPress that makes it easy for you to display interactive subscription boxes in your website.

    You can choose a lightbox popup, a notification bar, slide-in option, a sidebar or embedded within your content. These methods can vastly increase your chances to grow the conversion rates.

    On top of that, MailOptin throws the A/B testing options which helps you choose data-driven options for your newsletter forms.

    To become even more awesome, MailOptin also includes advanced analytics with actionable reporting and abandoning visitors monitor.


    • Display exit-intent popup with subscription forms
    • Design your own subscription forms

    check out MailOptin

  • OptinMonster

    Starting price: $9 / month


    OptinMonster is a very popular lead generation tool for WordPress. It's used by over 700.000 WordPress websites and generates millions of subscribers every month.

    The plugin is so popular and beloved that even Patreon, McAfee and even Pinterest or TripAdvisor started using it on their platforms.

    The beauty about OptinMonster is the easy to create subscription forms and the number of awesome elements you can add to each optin panel.

    For starters, OptinMonster includes a visual editor from where you can change the text of your optin box, add some styling and then add buttons, add countdowns or add multiple columns if you want.

    The even greater thing about OptinMonster is the ability to build customized offers based on user's behavior. This leads to a major increase in the number of conversions and your visitor's loyalty is yours.


    • Visual form builder
    • Analyze user's behavior in real time
    • Build beautiful lead capture forms
    • Use A/B Testing to increase the conversion rates

    check out OptinMonster

  • MailChimp for WordPress

    MailChimp is the most popular free email marketing platform in the world. This website sends millions of emails every single day.

    The thing that's making this option special is the flexibility of its pricing plans. The free version allows you to build up to 7 different marketing channels and send emails to 2000 contacts.

    In the free version you can define only one audience but the content studio (advanced form editor) and basic templates are also available.

    For unlimited tools and audiences you can easily upgrade according to your needs.

    Besides that, MailChimp supports landing page designs and integrations from Facebook & Instagram.


    • Landing page and advanced email design tools
    • Build popup forms
    • Integrates with Facebook & Instagram
    • A/B Testing

    check out MailChimp for WordPress

  • Sendinblue

    Starting price: $19 / month


    Sendinblue is an affordable marketing suite that doesn't only focus on email marketing but offers solutions for customer relationship management, helping you analyze your visitors behavior and building custom strategies that help you grow your email list.

    For starters, Sendinblue includes landing page designers and signup forms builder, allowing you to integrate these in different parts of your website.

    Still, our focus should be email so let's see what Sendinblue offers in terms of email list building.

    The first part includes an email content builder which is based on a drag and drop interface that lets you move elements anywhere in the layout and write the content in the format you want.

    Then you select the custom recipients from your audience and then you simply push the send intelligently button.

    This will ensure that your message will be A/B tested and the arrival time of the message is the right one. This feature is powered by a machine learning optimization tool in their SaaS.


    • Machine-learning optimization for campaigns
    • Advanced lead forms and CRM solution
    • Advanced email segmentation tool

    check out Sendinblue

  • Aweber for WordPress

    Starting price: $19 / month

    Aweber marketing plugin

    Aweber is a leader growth acceleration tool for your email marketing list. We love Aweber because it stands out in the crowd with affordable prices and one of the most comprehensive email marketing tools out there.

    With Aweber you can create emails using a drag and drop editor and create sign-up forms in seconds. You can also automatically add people to your contact lists just as easily.

    Besides that, in the Aweber member dashboard you'll find an advanced A/B testing tool which highlights the choice that performs the best.


    • Build email autoresponders
    • Integrate with powerful CRM and payment processors
    • RSS to Email for automating the email creation from your latest blog posts

    check out Aweber for WordPress

  • ConvertKit

    Starting price: $29 / month

    ConvertKit is a marketing automation tool that makes the email marketing process feel like a child's play.

    ConvertKit has a suite of tools that help you build landing pages that convert and forms that are more likely to attract your visitors attention.

    Unlike other solutions, the ConvertKit platform guides you through the design process helping you write emails that have more chances to convert.

    Their easy to implement subscription form can be delivered as popup form, profile landing page or sign up form for a webinar, course or a product launch.

    These forms can be animated from an inline view, pop up or slide in.


    • Build unlimited GDPR-ready forms
    • Optimize emails and improve the conversion rates
    • Automatically schedule well-timed email messages to arrive to your subscriber

    check out ConvertKit

Honorable Mentions

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